Welcome to tawkon!
Like most people I know, I’m a proud, self-confessed mobile addict. My phone is where my life synchronizes – where my colleagues, family and friends find me, where I run errands and where I spend quite a bit of my leisure time.
But then something recently dampened my mobile euphoria. I started hearing reports, studies and theories about mobile phone radiation. There was no clear data on exactly how it affects us, but enough to show some impact. I wasn’t about to desert my phone for some undefined fear, but I found myself a little protective of my kids and other people close to me who were also avid phone users.
I discussed it with several friends, and the answer was pretty consistent:
“Ah… there’s nothing I can do about mobile phone radiation – anyway I’m not going to stop using my phone”
The vagueness of the mobile phone radiation threat was our biggest excuse for complacency – and not having the tools to do anything about it was our justification for ignoring the issue.
I knew it would take free-minded, independent, unaffiliated innovators to create the solution that alleviated the risks, without forgoing the value our mobile phones provide.
So I embarked on a mission:
To provide a tool allowing phone users to know when they are really exposed to mobile phone radiation, and how to avoid it without disrupting normal phone usage.
I couldn’t do this alone. Lucky for me, co-founder Amit Lubovsky, a serial entrepreneur who had recently sold his last start-up venture, was excited about diving deep with me to provide a solution addressing mobile phone radiation. Together we studied, consulted widely with cellular and health experts, experimented with various software and hardware technologies, and recruited world leading RF, mobile and industry experts. We analyzed the root causes of mobile phone radiation and leveraged several technologies to measure the levels of radiation emitted from a mobile phone during calls, and absorbed by the human body – eventually developing our patent-pending RRI™ (Real-time Radiation Indication) technology. RRI is the core smart technology behind our proactive solution to avoid mobile phone radiation exposure.
SAR is just one factor in determining exposure to mobile phone radiation
We developed tawkon based on the sophisticated RRI technology that analyzes in real time the dynamic environmental factors that cause increased mobile phone radiation, and alerts users with useful actions to minimize exposure to mobile phone radiation just when necessary. RRI collects and analyzes your phone’s dynamic SAR (Specific Absorption Rate) levels, location, environmental conditions and phone usage at any given moment. Then by leveraging smart phone’s unique capabilities including,GPS accelerometer and proximity sensors, we can alert users when they’re actually exposed to mobile phone radiation, and suggest which specific precautionary measures will help to minimize radiation exposure in real time.
But we still needed to transform this technology into a useful mobile app.
So we recruited Ori Goshen, an exceptional application developer who we convinced to leave his great job and join us as co-founder. Ori, together with his team of highly skilled, now sleep-deprived programmers transformed our technology into a slick mobile application to let users know precisely when they should be aware of mobile phone radiation, and exactly what to do about it at any given time.
tawkon (as in, now you can “talk on”) was born…
tawkon is the only way to know when you are actually exposed to mobile phone radiation, and the only application that gives you real-time tools to avoid mobile phone radiation just when you need to.
tawkon simply makes the invisible exposure to mobile phone radiation visible, and gives us quick easy tools to minimize our exposure before we dial and even mid-call so we can just…. talk on and on…
Our philosophy is pretty simple: Most of the time we’re fine in the green, but every now and then we enter into a red zone. It might be caused by our sitting position at the table, the street we just walked down or the phone angle that changes when we lie down. So let me continue as usual with my usual mobile phone usage. Then at a particular moment when I’m exposed to mobile phone radiation, just ping me with a quick alert to, go back to my previous location, change 
phone orientation, switch to a Headset/Bluetooth or distance the phone from my lap where it’s sitting while I ride the train.
We developed this intelligent tool because we love our carefully chosen devices and what they enable us to do. We want all the like minded phone dependents out there including our friends and families to overcome the ambiguous concerns about mobile phone radiation with the knowledge and tools to be responsible mobile phone users so we can all just enjoy the benefits our mobile phones afford us.
Right now we’ve just applied to the iPhone App Store, and a Blackberry version is almost ready to hit the market. We are working with various industry players to jointly deliver our solution, so that eventually all mobile phone users can benefit from tawkon.
After many months of sleepless nights and creative development, we’re very excited to be so close to sharing tawkon with smart phone users around the world.
This is just the beginning of the tawkon mobile lifestyle.
Gil Friedlander, Co-founder & CEO – tawkon.
What a great idea – this has been a long time coming!
Good to know we’re not always walking around in a radiation cloud. See Blackberry & iphone on the way – any plans for Android?
People are always talking about radiation on phones and being a phone addict myself its good to see someone is doing something about it. Can’t wait for it to come out on the app store.
About time that someone finally found a solution to this problem! As a parent, this could prove to be an excellent tool to protect my children. Hope it becomes widely available soon!!
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This post was mentioned on Twitter by aryeha: Welcome to tawkon!- check out this cool app for monitoring radiation on your iPhone or BB- http://www.tawkon.com/blog/?p=12...
Oh- yay! I love my smartphone, but I know that they tend to have higher SAR levels as well. Seems like this “real time radiation” information has real potential to tell me when and how to best use my phone. Any idea when it might be available?
Thank you to everyone on the blog and beyond who shared thoughts and feedback. Please keep it coming! Alex – Android is certainly on our radar… You can go to http://www.tawkon.com/download to sign up and we’ll let you know when tawkon is available on your device.
Thanks again to everyone and stay tuned!
Is that really possible?
To know when you’re actually exposed to radiation?
I hope so, would be great to have a real indication and measure, and if small choices can make a difference…. Good luck with the app store!
Cheers!
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Gil,
I look forward to the day when tawkon is standard on all cellphones.
Good luck on your new venture!
Regards,
Amy
[...] 6. Tawkon enables mobile users to avoid mobile phone radiation without affecting phone usage [...]
Gil
If like with iPhone you are stopped from distributing this I am sure you will find another way – I’d be interested in getting more imformation to see if the technology can be incorporated into a device for measuring this for people in some way….. contact me if you think it can please as its an are I am interested in.
Does it factor in the handset’s actual signal strength? For instance, rural areas are supposed to be bad for mobile phone users as the phone amps up its power to reach distant cell towers
Well done on getting loads of free publicity by being rejected from the App Store!
Which iPhone APIs are you using to measure the power usages of the cell radio transmitter in the iPhone? Or could it be in fact that such an API doesn’t exist and your app is actually performing an impossible task?
I guess you could say us techies are all a little more curious than skeptical… I couldn’t find your patent filing anywhere, but I would like to know how accurate your measurement is compared to the actual SAR reading… Is it related to tests across a variety of the tx output power of the same model of phone, or did you use some feedback feature of the radio chipset? The reason we want to know this is if a phone that is dropped or due to manufacturing defect or variance, firmware revision level, or newer model of iPhone or Blackberry greatly affect the outcome posted by your software? That’s the reassurance we want since your product is made for safety. Thanks!
Hello Mr. Friedlander, I read the responce from Apple in regards to your application. I hope they will see the benefit for their users as this is of outmost importance for all users of liked technology. We are in the health and wellness industry we have been studying the effects of radiation from VDT’s for 10 years now and we developped a product documented to protect your cells against the ravages of such radiation. I believe that we are complimentary to what you are doing. We need to talk
How can I get in touch with you?
Robert Gauthier
President & CEO
Nutraxis International
The Tawkon is a great piece of technology. I cant use cell phones anymore because Im electrically sensitive and have been since 2002. I can actually feel the radiation, and Im not on my own! There is so much ignorance on this subject which I try to change by explaining the facts and more importantly the truth on my blog http://electricsense.com/2010/04/19/the-app-that-apple-blocked/
I am the first time on this site and am really enthusiastic about and so many good articles. I think it’s just very good.
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[...] Friedlander, a well-reputed software developer, created an app called “Tawkon” thats uses algorithms to measure the rate at which your entire body, not just your brain, [...]
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